New websites showcase Macomb County

Promoting the best of Macomb County has been a priority of the County Executive since the new form of county government was implemented. Bringing new visitors and investment to Macomb, as well as building community pride are a focus of county government. Each month, thousands of people visit two of Macomb County’s websites, MakeMacombYourHome.com and MacombBusiness.com. Both websites offer great information about resources available in Macomb County and now both are sporting a new look to better showcase the best the county has to offer:

MMYH HomepageMake Macomb Your Home

The Make Macomb Your Home website is the centerpiece of the award-winning Make Macomb Your Home campaign, which includes television commercials, active social media accounts, billboards, digital and print advertising. The website is a robust resource of interactive content that shows off the great quality of life ready to be enjoyed in Macomb County.

Visitors to the new site will find enhanced content featuring great information covering everything from Macomb County’s golf courses, breweries, orchards and outdoor activities. Information about these resources is paired with dynamic content provided by the community in the Make Macomb Your Home blog (Have an idea that would make a great blog? Get started by visitinghttp://www.makemacombyourhome.com/#!blogsubmit/cwcs) and integrates with social media.

In addition to information, the new website provides tools such as the home finder, blog, ideas for winter fun, a busy calendar of upcoming events and information about the many opportunities to enjoy the outdoors. Check it out and discover something new about Macomb that you will enjoy!

MacombBizHomepageMacomb Business

Capping off a successful 2014 which saw clients of the department of Planning & Economic Development invest of $216.8 million and have an impact of 3,331 jobs, the county has refreshed its main business portal, www.MacombBusiness.com.

Serving as both an attraction and a retention resource, business owners and entrepreneurs can find information about how to start, locate or grow their business in Macomb. The county’s Department of Planning & Economic Development offers great resources from site selection, information, financing and incentives. Visitors to the new site will also find a calendar of upcoming educational and business networking events, information about department news and links to the department’s social media accounts.

Know someone who could use our resources? Visit our site & share!

Nick Posavetz is a Senior Planner for Macomb County, often providing content for the Macomb Business & Make Macomb Your Home websites and associated social media accounts. If you have something you’d like to feature, reach out to him at posavetz@macombgov.org. 

Macomb County recruits investment opportunities from Saudi Arabia

saudi-arabiaI represented Macomb on their most recent mission to the Middle East (Saudi Arabia, Dubai and Abu Dhabi). Automation Alley is one of the best organizations in the country at hosting trade missions for businesses and economic development agencies. These missions have resulted in millions of dollars of direct foreign investment for the entire Detroit region.

Our group, composed of myself, a representative from the Michigan Economic Development Corporation (MEDC), six Michigan-based companies (including Panagon Systems in Macomb County) and Automation Alley staff, left Detroit Metropolitan Airport for Riyadh, Saudi Arabia on Dec. 5. The 14 hours of flying time was broken up by a 90-minute layover in Paris. We finally arrived in Riyadh and, after immigration, customs, baggage and transportation, we arrived at our hotel with just a few hours to sleep before our first meetings.

The meetings in Riyadh were mostly held at our hotel. The companies I met with included Advanced Electronics, Saudi Aerospace, Saudi Arabian Development and Saudi Basic Industries Corporation. Saudi Arabia has a strong defense and aerospace sector. This was a great fit for Macomb County, which is often called the “Defense Capital of the Midwest.” My goal in meeting with these companies was to determine whether any synergies could be developed with Macomb County companies, whether Saudi Arabia companies were interested in establishing a location in our defense corridor and whether they had a demand for the products that our companies produce.

After a few days in Riyadh, we left for Dubai, United Arab Emirates (UAE). This was an easy flight, only two hours. While we also arrived at night, there was a stark contrast between the more subdued city of Riyadh and the very cosmopolitan region of Dubai. My first vision was the endless array of tall buildings, each with unique modern architecture. While I usually enjoy more traditional architecture, somehow it all seemed to work together.  Also, Dubai has the world’s tallest building, the Burj Khalifa. Ironically, while it looked tall, with the perspective of the other tall buildings near it, to me, it didn’t seem extraordinary.

Unlike in Saudi Arabia, all of my meetings in the UAE were away from the hotel.  On my first day, I left Dubai and was driven to the nearby kingdom of Abu Dhabi, the richest of all of the Emirates. Abu Dhabi was a bustling area, but probably 5-10 years behind the more developed Dubai. My meetings that day were with two agencies: Khalifa Industrial Zone Abu Dhabi (KIZAD), which is a free trade zone and port, and the Tawazun Company, which is an investment company focusing on defense industries.

The second day in the UAE was spent meeting companies in Dubai. Chris Bosio, from the MEDC, joined me for these meetings. We visited the Dubai Foreign Direct Investment Company, the Dubai Airport Free Zone Authority (which gave us a private tour of their facilities) and  F&E Aerospace, organizers of the world’s largest defense and air show exhibition, which is held every other year in Dubai.

After our meetings, it was back to the hotel for dinner, a little rest, and then departure from the hotel to the airport around midnight for 16 hours of flying time back to Detroit (a little longer because of the head winds). This time, we stopped in Amsterdam for a short break and to change planes.

Now the important part – the follow up! I made a lot of connections with companies and individuals, several of which will be in the United States in the near future. My job is to reach out to them, invite them to visit while they are here, answer their questions and to continue to develop the relationships that may lead to opportunities of mutual benefit!

Stephen N. Cassin is executive director of the Macomb County Department of Planning and Economic Development.