How the Macomb Business Awards helped land a local start up on the NBC Nightly News

There are many reasons to nominate your organization for a Macomb Business Award. Whether you are looking to celebrate an achievement with the community, hoping to network with other local businesses or wanting to exhibit your company’s expertise, the event can help your business achieve several promotional goals. There’s even a chance to be featured on local media outlets, and if you’re lucky, national ones as well. Bakes and Kropp, a 2016 Macomb Business Award winner, can attest to that.

MBA_NewLogo (1)

Bakes and Kropp is a custom cabinetry company that designs and manufactures luxury kitchens, vanities, libraries and closets. Their high-end cabinetry is built in a 30,000-square-foot production facility in Mount Clemens and sold at three showrooms in the New York area as well as through a dealer in Plymouth, Michigan.

According to co-founder Paul Kropp, a benefit of being located in Macomb County is the area’s talented workforce and solid work ethic. Traditionally an area dominated by automotive manufacturing, Kropp sees the excitement employees have when they get to work on something different. The presence of the auto industry also means that there is no shortage of experienced metalworkers for the company’s chrome plating or metal fabrication needs, allowing them to create truly unique wooden and metallic products.

At the end of 2015, Bakes and Kropp was nominated for the Macomb Business Awards in the ‘Startup Business to Watch’ category. As an organization that that had been operating for less than four years with more than two full-time employees, they fit the qualifications for the award, but they weren’t sure they’d win. Kropp said at the time that this uncertainty was driven by the other competing businesses, but when their company name was announced as the recipient, he was thrilled.

“I enjoyed the whole process,” he said. “The ceremony was well done, and it was a huge morale booster for the company.”

DSC_0380

Upon receiving the award, Bakes and Kropp was mentioned in several local newspaper articles and listed on MacombBusiness.com. This sparked the interest of an NBC Nightly News producer who was covering the 2016 presidential campaign in the Midwest. After researching Bakes and Kropp, the producer reached out and asked about hosting a televised roundtable at its Mount Clemens facility. Company leadership agreed to the opportunity and soon Lester Holt and the NBC news team descended on the Macomb County business. The crew got to experience the business first-hand while filming the special, which was eventually broadcast across the country. According to Kropp, it was exciting to meet a celebrity and receive exposure on a national level.

While there is no guarantee your company will be mentioned in national news, if you nominate your organization for the Macomb Business Awards you can count on a delicious breakfast, an inspirational guest speaker and the chance to take home one of six prestigious honors, including:

  • Trailblazer of Future Talent – creating partnerships that provide opportunities for the next generation of our workforce to explore career possibilities and experience work-based learning.
  • Corporate Citizen – providing meaningful support to our community through service and/or philanthropy.
  • Champion of Work / Life Integration – offering innovative benefits that enable employees to balance work responsibilities with personal passions (Sponsored by MetroParent magazine).
  • Model of OneMacomb – cultivating an environment where diversity is valued as evidenced by inclusive practices.
  • Hidden Gem – uncovering a unique Made-in-Macomb product or place that more people should know about.
  • Manufacturer of the Year – in recognition of a manufacturer of any size that is achieving success through its efforts to diversify its customer base, retain employees and/or implement new technologies or efficiencies.

March 15 is the deadline for nominations. Simply fill out our easy application and you’ll be in the running!

For more information on the April 23 event, visit www.MacombBusiness.com/bizawards.

*Parts of this story originally appeared in a Macomb Business blog from 2017.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s