Macomb Community College’s entrepreneurship courses offer business owners a path to success

There are many resources available for entrepreneurs here in Macomb County. From consultants to courses, business owners have access to a wide variety of assistance that will help them succeed. Recently, Macomb Community College announced several non-credit classes and workshops aimed at this demographic. Seven continuing education courses, which are sponsored in cooperation with the Center for Innovation and Entrepreneurship at Macomb Community College, were created for the new entrepreneur and those who want to stay in business. They contain the skill development critical to the success of any business and provide information on topics ranging from marketing to financing.

We sat down with Don Morandini, former director of Macomb County Planning and Economic Development, to discuss several of the classes that he will be teaching.  He shared some background on who should enroll in these courses and why they are relevant.

Q: Who should attend this course and what will they learn? 

A: Current business owners and new business owners.  Students will learn about:

  • Your industry and customers
  • Where your customers are
  • What could make a business successful

Q: What do you find is the number one issue most entrepreneurs encounter while starting up a business? 

A: The number one issue is understanding who customers are and what they want.  Entrepreneurs need to think like their customer.

Q: How does this course work to address that? 

A: Students put a plan together and do the research in constructing that plan by:

  • Knowing the customer and who their potential customers are
  • Considering the customer by how much they might pay and location
  • Considering how customers want to buy, either online or in-store

Q: Why are continuing education courses (like this one) important for business owners? 

A: The entrepreneurship continuing education courses offer value for the dollar and continuous growth because learning about entrepreneurship helps you understand your competition and stay relevant.

Q: Do you have any anecdotes that you could share from previous courses you have taught? Any success stories that demonstrate why entrepreneurs should attend?

A: An existing entrepreneur doing residential cleaning expanded their business by offering commercial cleaning.  Also, a retiree opened up a clothing retail business, which has been up and running for over 5 years now.

Individuals interested in these courses can sign up over both fall and winter semesters. The program is not offered in the spring/summer. For information or to enroll, contact the program coordinator at 586-498-4121 or continuinged@macomb.edu.


Megan Ochmanek is a communications specialist for the Macomb County Department of Planning and Economic Development.

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