I come from a long line of self-proclaimed “professional” shoppers. It started with my grandmother. She loved to hit the big department stores all over southeast Michigan. Jacobson’s…Hudson’s…you name it, she was there. The same goes for my mother. When I was a child, we used to spend entire weekends out shopping at the mall. But the malls weren’t always our main shopping destination. We loved visiting small, local stores too. They’d always have something unique or special on sale; something we just had to have. The shop owners would greet you with a smile; offer their help and guidance with a purchase. They were kind and friendly. They’d treat you like family. This is why I loved shopping at these stores. You don’t get those products or that level of service at the big-box retailers. And only when you begin shopping local do you start to see the difference. So today, I am asking you to shop local at Hatherly Commons Shopping Center in Sterling Heights. You can trust me, I’m a “professional” shopper.
I had the pleasure of visiting several small businesses located within Hatherly the other day. Parking was a dream. I pulled right up in front of where I wanted to go. How easy is that? My first stop was Salim Optical (3747 15 Mile Rd, Sterling Heights, MI), a family-run store that offers eye exams, glasses, contact lenses and sunglasses. I was greeted by its owners, Salim and Aydel Auraha. Married 28 years, the friendly husband and wife optometrist team were joined by their daughter Rafal. Prior to opening their storefront at Hatherly, Salim owned an optical business in Baghdad. All told, he has close to 30 years of experience in the field. This expertise means that Salim Optical offers quality products and quick service. In most cases, you can get an eye exam, fitting and custom frames within an hour. If you’re looking for name brand accessories, they offer Ray Ban, Gucci and Jimmy Crystal NY glasses and sunglasses. And if you’re looking for specialty items, Salim Optical delivers. For instance, they have custom color contact lenses and the ability to tint any pair of glasses, turning them into sunglasses. Need a quick repair on some existing frames? They handle that too! All this to say, I was very impressed with the offering and the store itself. You could feel the passion Salim and his family have for optometry. I mean they’re open seven days a week! And you could certainly tell that the service provided to customers is top-notch. They want to help you find exactly what you need, which is of course what I love most about shopping at small, local businesses. So if you’re in the market for a new pair of lenses or want some shades for the summer, stop into Salim Optical.
The next storefront on my list was Dream Fashion (3653 15 Mile Rd, Sterling Heights, MI), a woman-owned boutique offering eye-catching, custom gowns and sharp, tailored menswear. Noor Shammo, the owner and designer of many of the store’s fashions, warmly welcomed me at the door and ushered me inside to showcase some of her beautiful clothing. We started in the women’s section. She pulled dress after dress to demonstrate the exact detailing on many of the gowns and showed me colors ranging from pastel pink to deep blue. She then took me inside a room with wall-to-wall dresses, a space that could easily be featured in any high-fashion magazine. Feathers, sparkles, beading, lace, embroidery, cut-outs, long dresses, short dresses, form-fitting dresses, mermaid-style dresses, ballgowns…this room had everything. I know it’s cliché, but as a woman, it would be a dream to shop at Dream Fashion.
We then made our way to the men’s section and I saw several jackets that would make any man look like James Bond. Each piece came in a variety of quality fabrics and with custom touches like removable silk lapels that transform a high-end tux into a suit for work. Positioned conveniently next to the suits were dress shirts in almost every color, dress shoes, belts and ties. Alterations were available on site as well, making this truly a one-stop shop for both men and women. And I should note, everything was very well-priced. With a full men’s suit for $140, dresses as low as $100 and alterations starting at $20, shopping at Dream Fashion makes fiscal sense.
Prior to 2018, Dream Fashion was owned by a different vendor who has since retired. So if you were previously familiar with the store but haven’t been back recently, it’s worth stopping in. Noor invested a great amount of time and energy remodeling the space. She painted the walls and installed new lighting, carpet, TV screens and other decorative features. The store now exudes class, but with a modern twist. She’s proud of the space and you can sense that. I would be too. It’s a beautiful place to shop.
Stay tuned for the next blog, where I’ll detail the final three storefronts I visited at Hatherly Commons. If this “professional” shopper hasn’t convinced you to get in your car and drive over there yet, I hopefully will in my second piece.
Megan Ochmanek is a communications specialist for the Macomb County Department of Planning and Economic Development.