New Ram truck to debut

ramIf you live or work in Macomb County, you may have already spotted a heavily camouflaged vehicle on our roads. It is rumored to be the 2019 Ram 1500, and anticipation has been growing for the redesign to be revealed. The vehicle is expected to be unveiled at the North American International Auto Show, and it will be manufactured here in Macomb County at the Sterling Heights Assembly Plant.

SHAP is a great example of a success story in Macomb County. It was slated for closure during the recession, but has made a remarkable comeback. Massive improvements have been made at the facility in recent years to retool it to build the next-generation Ram pickup.

Fiat Chrysler Automobiles has invested $1.48 billion and created 700 new jobs to support the manufacturing of the new truck and future growth of the Ram brand. This commitment is part of FCA’s effort to increase production capacity of trucks and SUVs in the U.S. to match demand.

Don’t miss the unveiling of the new Ram at 9:05 a.m. Monday, Jan. 15 at the NAIAS, and see what our Macomb County workforce is able to do!

Caitlin Gerds-Habermas is an associate planner in business outreach and communications for the Macomb County Department of Planning & Economic Development.

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