The highly anticipated grand opening of Cabela’s in Chesterfield Township takes place this Thursday. In addition to 175 new jobs, the development brings something special to the area, and with that, a lot of excitement surrounds this weekend’s festivities.
The impressive 90,000-square-foot facility features 2,500 square feet of hand-painted murals, 150 wildlife mounts, vintage and modern outdoor photographs, and high-tech interactive kiosks. In addition to aisles and aisles of merchandise that include everything from live bait and sporting gear to clothes and cabin décor, there are plenty of excited employees ready to share their passion for the outdoors, encouraging customers to try out products and participate in live demonstrations.
This is Cabela’s fourth location in Michigan, and it has been tailored to Macomb County. Located near the intersection of Hall Road and Interstate 94, it is minutes away from Lake St. Clair. The store offers a large selection of fishing gear but is especially stocked with items for muskie, walleye and smallmouth bass fishing, since this is what Lake St. Clair is known for. With more than 100 reels to choose from, customers are encouraged to try them out before making their purchase.
Because hunting is also a popular pastime here, another large portion of the store is dedicated to firearms. This is the first store to have a digital firearm kiosk that allows customers to easily sort through a vast catalogue of guns, pulling up information on weight, capacity, caliber and much more. With assistance from an employee, a sample firearm can be filled with CO2 and fired at a target on the screen. In addition to getting a feel for the grip and pull of the trigger, the interactive kiosk tracks and reports your movement. There is also an archery range in the store where you can get in a little target practice with a number of different bows.
With a mission to bring the love of outdoors to everyone, Cabela’s offers something for every member of the family. This is evident by the products they carry, such as toy fishing rods and kid’s tackle boxes, and even by their shopping carts which include baby seats and motorized carts. Kids will not only be amazed by the mounted wolves, deer and moose in the displays, but they can also learn about the animals and their habitats by using a touchscreen kiosk.
The grand opening takes place Thursday, Aug. 3. Crowd entertainment begins at 7 a.m. and includes giveaways, live music performed by Lucas Hoge and several speakers. At 9:45 a.m., there will be a dramatic ribbon cutting ceremony where an employee will shoot an arrow to break the ribbon. Doors officially open at 10 a.m., and the shopping can begin! The first 500 customers in line (18 and over) will receive a gift card valued from $10 to $500. The party continues with more festivities and giveaways throughout the entire weekend.
Cabela’s is located at 45959 Towne Center Blvd. in Chesterfield Township. More information can be found on their website at www.cabelas.com/chesterfield.
Caitlin Gerds-Habermas is an associate planner in business outreach and communications for the Macomb County Department of Planning & Economic Development.