Macomb County encourages you to shop small this Saturday


It seems as though all of the shopping focus for the month of November centers on Black Friday, that one time of the year when stores extend their hours and provide deep discounts to shoppers. But often, lost in the shuffle of all the shopping madness, is the importance of small businesses. Black Friday deals mostly center on the big chain stores. While there’s nothing wrong with shopping at those places, supporting small, local businesses is very important as well. Small businesses are more likely to contribute to their respective local communities.

In 2010, American Express launched the first-ever Small Business Saturday. Each year, the initiative has made positive strides. For example, in 2014, an estimated $14.3 billion was spent at small businesses in the one day. In 2015, it is estimated 95 million people went out to shop at small businesses.

Macomb County wants to be right where the action is. This year, as a way to encourage residents and visitors to shop the county’s independent retailers, Macomb County is making it easier than ever to support local businesses. The Macomb County Department of Planning & Economic Development has created an online interactive resource for shoppers to find and connect with the more than 1,600 independently-owned retail stores located within the county.

This new resource is a mobile-friendly interactive map that displays local shops by 16 different categories, highlights the location of the retailers within a specific area and has a pop-up with additional information on individual shops. This new resource is available to shoppers on the award-winning Make Macomb Your Home website at

And, in case you didn’t know, in Macomb County, the retail industry employs more than 42,500 workers and has a $2.29 billion annual economic impact. Wow. That’s something worth shopping for!

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