Axalta Coating Systems, a leading global supplier of liquid and powder coatings, is the presenting sponsor of the NAIAS Charity Preview this Friday. Since Axalta recently announced its North American Automotive Color of the Year 2016 – Brilliant Blue, it only makes sense to give the Charity Preview a little color.
“The start of the New Year is a perfect time to introduce Brilliant Blue,” said Nancy Lockhart, Axalta color marketing manager. “This new beginning is charged by optimism and fresh thoughts, and Axalta’s new hue represents positive energy and vibrance.” Lockhart works out of Axalta’s worldwide transportation headquarters in Macomb County.
Brilliant Blue is a mid-shade blue that has both depth and vividness with slight turquoise highlights. It is made with Axalta’s high chroma Vermeera™ technology using a multi-layer process to achieve both an intense blue color and a unique sparkle effect.
For the Charity Preview, the largest one-night fundraiser in the country, Axalta is bring Brilliant Blue to the front in a number of ways. Greeters at the show will have blue ties and scarves, the banner that is cut to open the show is blue, and attendees will be able to purchase a new cocktail, Blue Frost.
“At Axalta, we take pride in being able to support such an exceptional, international event that provides so much to numerous local charities,” said David Fischer, Axalta vice president for strategy and growth. “As a trusted partner in helping automakers develop the appearance and character of their vehicle brands, the Axalta team looks forward to adding a little color to this black-tie affair.”
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With 150 years of experience in the coatings industry, the 12,800 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information, visit axaltacoatingsystems.com and follow us @axalta on Twitter and on LinkedIn.
About the Author: John Wray is the Global Marketing Manager for Axalta Coating Systems